Pinscher Patter
The Pinscher Patter is the Miniature Pinscher Club of America’s official publication.
The Pinscher Patter is published three times per year for the members of the Miniature Pinscher Club of America, Inc. and other persons interested in the Miniature Pinscher Breed. Published by the MPCA, the subscription cost to members is included with their annual dues and to non-members for $70.00 per year ($100.00 outside the United States).
Individual copies are available for purchase for $25.00 each.
If you are not a member of the MPCA and would like to subscribe to the Pinscher Patter, please send your name, address and your remittance payable to the Miniature Pinscher Club of America, Inc. (MPCA) to Chris Smith at the address listed below.
Complimentary copies are mailed to licensed AKC Miniature Pinscher Judges. (breed, group and all breed)
Advertising Policies
All preferred ad placements are on a first-come, first-serve basis except for the front cover following the National Specialty which is offered as a trophy for Best of Breed at the Specialty and the back cover following the National Specialty which is offered as a trophy for High In Trial winner. The Top 20 winner also receives a photo ad in the issue following the National Specialty. If multiple requests qualify, then the earliest postmark will take priority provided payment was included with the request. Also the front cover will have the following order of availability. 1st Best in Show – All Breed; 2nd Best in Show-Local Specialty; 3rd High In Trial All Breed; 4th Group 1; 5th High in Trial Local Specialty; 6th Hall of Fame Dog/Bitch. No advertiser may have preferred placement more than once during any 12 month period, unless it has not been requested by another advertiser.
The Pinscher Patter is organized, operated and produced exclusively for the purpose of urging members and/or breeders to accept the standard of the breed as approved by the American Kennel Club, Inc., as the only standard of excellence by which the Miniature Pinscher shall be judged, providing charitable and educational information about the Miniature Pinscher and to give recognition to individuals and events of interest. The Pinscher Patter will not accept advertisements advocating or quoting breed standards other than the AKC Breed Standard. Information on foreign breed standards will be allowed in article format. The Pinscher Patter will not accept advertisements that promote a particular opinion, agenda or solicit signatures for petitions. Opinion pieces will be accepted, at the Editors discretion, provided the author states that the article is an opinion and does not solicit signatures for petitions. One opinion piece, per author, will be allowed per calendar year.
The Pinscher Patter is authorized to carry official sections and reports issued by the Miniature Pinscher Club of America, Inc. Articles appearing in this publication are not necessarily the opinion of the Pinscher Patter, its Editor/Agent, or the Miniature Pinscher Club of America, Inc. The right to edit all material or refuse to print material submitted is reserved by The Pinscher Patter through its Editor/Agent and the Board of Directors of the Miniature Pinscher Club of America, Inc. or shall be placed by individuals or entities whose advertising submission is judged to be in harmony with the stated purpose of this publication. All persons or entities placing advertisements in, or submitting written materials to the Pinscher Patter are solely responsible for the content or representations and claims made for their dogs/products/services or accuracy of written material.
All material, whether in the form of advertisements, articles, symbols, diagrams or illustrations, is accepted and published by the Pinscher Patter, its Editor/Agent and the Miniature Pinscher Club of America, Inc. with the express agreement that the persons or entities submitting the material will indemnify and hold the Club and/or its Editor/Agent free and harmless from any claims or damages or any liability incurred as a result of publishing such material, which is libel, copyright or trademark infringement or plagiarism, and will reimburse the Club and/or its Editor/Agent for any expenses incurred in the defense of any such claims, including reasonable attorney’s fee and court costs.
Advertising Rates
Click here for pdf copy of advertising rates
ONE TIME RATES
Litter List (DOB, sire, dam, sex, color, owner’s name and contact info): $15
COLOR:
Front cover: $350
Back cover: $300
Front and back cover combined: $600
Inside front cover: $200
Inside back cover: $200
Centerfold: $350
One page: $150
CONTRACT RATES
Inside front cover: $175
Inside back cover: $175
Centerfold: $300
One page: $120
Contracts are for three consecutive insertions. A deposit to cover two insertions is required.* (That means your third ad is already paid for!) *Deposits are non-refundable.
Note: Pinscher Patter will not accept ads that promote a particular opinion, agenda or solicit signatures for petitions. Also, advertising in Pinscher Patter is for MPCA members. If approved by the club, non-member and commercial ads will be accepted at 150 percent of the above rates. Ad space will not be held without payment. Deposits are non-refundable. Fee for NSF checks $25.
How to Advertise/Payment Information:
To reserve your ad in Pinscher Patter, contact Susan Hurrell at daybreakd@me.com .
Send your check or money order (USD) payable to MPCA to Chris Smith Bayless, 30906 N 224th Drive, Wittman, AZ, 85361 or pay via Zelle using the account mpcatreasury@gmail.com or PayPal using the account mpca_treasurer@minpin.org.
Log on to www.paypal.com and send funds to mpca_treasurer@minpin.org. If using PayPal, please add 4 percent to the cost of the ad to cover PayPal charges, plus put a description of the ad you are paying for in the “Message Line.”
Ads Created by Pinscher Patter:
The Pinscher Patter designer can create a Basic Ad for you (maximum 3 photos, no extensive photo editing). Send your text & photos in an e-mail to Susan Hurrell.
If you wish to have a full custom designed layout (more than 3 photos, extensive photo editing, new artwork/logo), please email Susan your request for an MPCA member discounted design fee based on your layout.
A PDF proof of your ad will be e-mailed to you for approval before publication. Include your e-mail address with all ads! A tear sheet of your ad will be sent after publication.
Camera-Ready Ads and Scans:
Camera-ready ads from your designer and scans can be e-mailed to daybreakd@me.com, They must be 300-dpi or higher and saved as jpg or PDF files. PDFs must have fonts embedded. For files too large to email, please contact Susan for an easy link to upload files directly to her.
Ad Specifications:
Page size is 5.5” x 8.5” with 1/8” bleed added to all four sides. Keep all type ¼” away from the edge.
Word documents are not acceptable as camera-ready ads; they can be used just to give direction. Graphics & photos embedded in Word docs cannot be used and must be sent separately as jpg or PDF files. Ads sent as Word documents will be recreated by the Pinscher Patter designer.
No ads will be put into production until the MPCA Treasurer receives payment in full.
Questions? E-mail Susan Hurrell at daybreakd@me.com